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Ludomedia is dedicated to the development of solutions to support qualitative research. Its vision is to contribute to the construction of knowledge, through products / services of high scientific rigor, guided by Innovation and Quality. Ludomedia’s mission is to promote the advancement of all areas in which qualitative research is applied, whether in a scientific or business context, through an integrated portfolio of events, publications and services.

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Latest News

The Organizing Committee of the 6th World Conference on Qualitative Research (WCQR2022) invites the community to submit works to the Conference. WCQR2022 will be held in Barcelona (Spain), 26th to 28th January 2022.
This second volume of ‘New Trends in Qualitative Research: Practices and Challenges” includes selected papers presented at the 5th annual World Conference on Qualitative Research (WCQR) held virtually from 20-22 January 2021.
The Abstracts Book of the 5th World Conference on Qualitative Research (WCQR2021) is now available. The WCQR2021 took place from 20 to 22 January 2021, in online version, motivated by the COVID-19 pandemic.

QNOW 

Qualitative Research has benefited from the enormous progress in terms of methods and techniques with intensive use of technology. The current demands in the investigative context compel more and more researchers to equip themselves with digital tools that provide speed and efficiency in their research processes.
One of the main errors verified in research is the lack of planning of adequate methods for data analysis. For example, to develop a data collection instrument, it is necessary to pay attention to the tools used to obtain results (analysis). Analysing qualitative data is not a task without difficulties, as the non-numeric and unstructured data corpus is generally diffuse and complex. There are no clear and widely accepted rules on how to analyse non-numeric and unstructured data.
The seven essential steps or subtasks that we will describe below are transversal or generic to qualitative data analysis techniques. The technique’s focus on the analysis rests on specific choices according to each objective and research questions.